So, you want to get started with internet marketing? As a n internet marketer, you’ll be able to ear n money fro m the comfort of you r home, with no limit as to how fa r yo u can scale and grow your
business. It’s h ighly reward i ng, and it’s a sk ill t hat yo u ca n use to
land jobs, o r market to othe r compan ies, too.
I n short, you’ve made a very good dec is ion!
Pe r haps you’ve see n friends, o r peop le on li ne who see m to be earn i ng money fro m t he comfort of t he ir home – and do i ng very we ll
at it i ndeed. Now it’s ti me to g ive it a go you rse lf!
The re’s j ust one p rob lem: it’s a ll rat he r comp licated. If you’re not fam ilia r w it h the wor ld of i nternet market i ng, the n yo u m ight eve n be
wonderi ng how it’s eve n possible to ear n money on li ne w ithout
se lli ng anyth i ng phys ica l! It see ms li ke everyone is p romot i ng
eachothe r and no one is actua lly sh i pp i ng any phys ica l products.
The n t he re is a ll t he ja rgon: PPC, affiliate ma r keti ng, d isp lay ads,
SEO, SMO, CTR, CPA …
It’s a ll a b it daunt i ng and it’s certa i n ly not c lea r how o r where to start. Read o n t hen, and we’ll take a loo k at eve ryt h i ng yo u need to know in orde r to become a maste r of i nternet market i ng and to start
mak i ng lots of money on li ne.
| Chapter 1 – How to Choose a Niche toTarget |
The first ste p to c reati ng a n on li ne bus i ness is to choose wha t k i nd of on li ne bus i ness yo u want to create. Th is starts by choos i ng a n iche
– what is t he subject matte r yo u w ill be dea li ng w it h?
I n th is chapter, yo u w ill lear n how to do th is, and yo u w ill see how
th is i n it ia l dec is io n goes o n to i nfl uence every othe r step.
• What is a Niche and Why Does it Matter?
Eve ry s ite shou ld have a n iche wh ic h desc ri bes t he k i nd of t h i ng that yo u w ill be writ i ng about and the peop le yo u w ill be wr iti ng it for. You r
s ite m ight be a ‘genera l’ s ite o r a persona l b log that
doesn‘t stic k to any pa rticu la r top ic, but eve n t he n t he re w ill be at least a ‘theme‘ o r a fee l ty i ng it together. Yo u m ight wr ite about books, coffee and t he c ity, but t hat‘s still a n iche in its way and it’s
one t hat w ill att ract a very spec ific type of person.
And know i ng and understand i ng you r n iche is i ncred i b ly i mportant if yo u hope to be ab le to make a success of you r s ite. Unfo rt unate ly, too many webmaste rs do no t rea lly fu lly understand t he ir n iche and
t he ir s ites tend to suffe r as a resu lt.
Essentia lly yo u s hou ld know what you r n iche is. Fo r most s ite owners o r b loggers t h is w ill be a n i ncred i b ly easy quest io n to answer: t he s ite w ill probab ly be about ‘footba ll‘ o r ‘techno logy’ and t hat’s fa i r ly
easy to defi ne.
If you r s ite is more genera l though, the n make a list of a ll t he top ics that yo u wr ite about regu larly and the n th i n k about a) what t ies the m together, and b) what k i nd of perso n w ill read them. You‘ve p robab ly c reated a new n iche fo r you rse lf, but as long as you r fut ure content
meets t hose same c riter ia the n yo u w ill be o n the money.
The n iche yo u p ic k shou ld p ri ma rily be dete r m i ned by you r own i nterests. If you’re go i ng to be liv i ng and breath i ng you r b log fo r the next 10 years, the n th is NEEDS to be someth i ng you’re kee n to lear n
and wr ite about.
W hat’s more, is that yo u won’t be ab le to de live r rea lly un ique and va l uab le content if yo u don’t know anyth i ng about t he top ic! And h i r i ng profess iona l wr iters won’t guarantee t hat you’ll fi nd someone
who has a rea l pass io n and i nterest fo r t he top ic.
W h ile that’s true, yo u a lso need to cons ide r the v iab ility of the n iche cho ice. How compet itive is it? Do yo u stand a chance aga i nst t he b iggest s ites? How profitab le and monet izab le is it? We’ll get onto th is more in future chapters, but the subject yo u choose shou ld be somet h i ng t hat peop le are w illi ng to spend money o n and t hat has
lots of opportun it ies fo r i nformat iona l products.
F i nance is t he ve ry best n iche in t h is rega rd because t he re is so muc h money to be made o n that subject. But li kew ise, you’ll fi nd that yo u ca n make a lot of money writ i ng about dat i ng, fitness, o r othe r
top ics t hat spea k to a fundamenta l huma n need in t h is way.
• Why You Should Get More Specific When Choosing Your Niche
But in o rde r to rea lly succeed – and to ga in a n edge ove r t he compet itio n – yo u need to go a little deeper. Sure, you r s ite m ight be a techno logy webs ite, but what kin d of techno logy do your wr ite about? Who a re yo u wr iti ng for? And what is t he purpose of you r
s ite?
Fo r i nstance, yo u m ight w rite about a ll k i nds of techno logy but fi nd that yo u see m to st ic k more to techno logy that’s j ust around the corner. Perhaps yo u w rite lots of b ig prev iews fo r techno logy that‘s com i ng. And perhaps yo u write in a very techn ica l way that is c lear ly
a i med at peop le who know the ir stuff?
Th is is a ve ry d iffe rent n iche fro m a s ite t hat rev iews bas ic commerc ia l techno logy in a sty le t hat ca n appea l to t he average
customer.
Aga in t hen, yo u wi ll have c reated you r ow n n iche t hat should be comp lete ly un ique. Yo u m ight make a footba ll s ite sure, but is it a dry s ite t hat dea ls w ith a deta iled overv iew of footba ll fo r real fanat ics?
O r is it a more goss ip filled s ite that’s a i med at the
typ ica l ‘b loke‘? Aga i n, these are s light ly d ifferent n iches and it’s
i mportant to recogn ise the d ifference.
If yo u ca n be cons istent w it h you r precis e n iche, t he n yo u w ill fi nd that you r s ite offers someth i ng that not every othe r s ite does. Yo u w ill have a spec ific aud ience and peop le who pa rticu la rly li ke t he way yo u app roac h t he top ic. Stic k to you r guns and yo u ca n make you r
s ite h igh ly successfu l as a resu lt.
• The Power of Creating Your Own Niche
That sa id t hough, t he re a re few n iches left t hat have a good numbe r of peop le i nterested but t hat nevert he less don’t have too muc h overcrowd i ng in t he marketp lace. Th is is part icu lar ly d ifficu lt whe n yo u cons ide r how i mpo rtant it a lso is t hat yo u act ua lly be i nterested in the n iche that you‘re go i ng to be dea li ng w it h so regu larly fro m now
o n and that yo u actua lly know a t h i ng o r two about it too.
So how do yo u standout wit hout li m iti ng you r appea l o r w riti ng about someth i ng du ll? We ll one so l ut io n is to come u p w ith you r own n iche and to create a webs ite t hat w ill be un li ke any other. Here we w ill
loo k at how yo u ca n potent ia lly acco m p lish that.
• Sites That Don’t Fit Nicely into Boxes
W he n yo u browse the we b fo r i nsp i rat io n o n n iches fo r you r webs ite, yo u w ill ofte n fi nd lists of catego ries suc h as ‘fit ness’, ‘mak i ng money’, ‘footba ll‘, ‘fil m‘ and others li ke these. Not every s ite t houg h has to fit neat ly i nto a category li ke t h is – it is poss i b le to come u p w it h a comp lete ly un ique ang le and to create a n iche that wasn‘t there
before.
Take http://www.lifehacker.com fo r i nstance
and http://www.lifehack.org. These s ites ex ist in the same n iche but go bac k a decade and t hat n iche wou ldn’t have ex isted. These s ites tie toget he r lots of t hemes us i ng a ‘way of l ife‘ o r ‘att itude’ to ge l it a ll together. I n th is case that att itude is the ‘hacker’ att itude – whe re D IY app lies to eve ryt h i ng fro m se lf- i mprovement to mak i ng money; but yo u cou ld j ust as eas ily bu ild a s ite around any othe r centra l idea li ke
t h is.
• Bringing Various Concepts Together
If yo u can‘t fi nd a new theme to li n k the items o n you r s ite though, the n anothe r opt io n is to s i mp ly comb i ne mu lt i p le ex ist i ng n iches that yo u th i n k w ill go we ll together. Th is way yo u have you r bu ilt-in aud ience – because you‘ll get v is itors fro m bot h of t hose ex isti ng n iches – but at t he same ti me yo u w ill have you r ow n un ique US P and be ab le to offe r someth i ng t hat’s d ifferent fro m everyt h i ng e lse.
Examp les m ight i nc l ude ‘bodybu ild i ng and se lf-
i mprovement‘, ‘mak i ng money o n li ne and c ity liv i ng’, ‘t rave l and art’ o r ‘cafes, coffee and books‘. A lternat ive ly, j ust tak i ng a broade r approac h w ith you r stories ca n he lp to g ive you r s ite more meat and
put you r n iche more in context w it h othe r top ics.
Th is strategy is a lso effect ive because it c reates a nu m be r of s i mp le marketi ng opt ions t hat yo u ca n use to reac h a new aud ience. Fo r i nstance, if yo u have a webs ite based around bodybu ild i ng and se lf- i mprovement, the n yo u w ill be ab le to promote you r s ite o n se lf- i mprovement forums without be i ng d i rect ly in compet itio n w ith t hose
s ites.
• Going More Niche
I n contrast to broaden i ng you r n iche, anothe r opt io n is to get eve n more spec ific by fi nd i ng a category w it h in a category. Aga i n, th is w ill a llow yo u to market o n s ites that wou ld otherw ise see you as compet itio n and w ill he lp make SE O eas ie r by focuss i ng your a i m. A n examp le m ight be to target a particu la r kin d of film such as ’80s act io n fil ms‘, a particu la r era of mus ic, o r perhaps a particu la r k i nd of exerc ise suc h as bodywe ight tra i n i ng a lone.
• Trailblazing
F i na lly, if yo u have t he resou rces, t he n yo u ca n eve n cons ide r c reat i ng a n iche before yo u c reate you r webs ite. Fo r exa m p le then, if yo u ru n a software company and yo u re lease a new p iece of
software o r a new compute r game, the n yo u w ill li ke ly fi nd t hat
th is generates i nterest and fans. By creat i ng a webs ite focusi ng o n t he software yo u have re leased, yo u ca n t he n prov ide an offic ia l webs ite fo r t hat i nterest and create a n a l most symb iot ic re lat ionsh ip betwee n you r software and you r webs ite where t he success of one he l ps t he success of t he ot her. Th is works for every k i nd of product and serv ice t hat w ill catc h t he pub lic’s attent ion. Thoug h not every webmaste r w ill have a product to promote, it‘s i mportant t hat bus i nesses and entrepreneurs don‘t m iss th is opport un ity whe n it
does present itse lf.
| Chapter 2 – How to Choose a BusinessName, Register a Domain, And WebHosting |
Now yo u have you r n iche, it’s ti me to t u rn t hat bas ic top ic i nto a bus i ness mode l. Th is is whe re t h i ngs ca n get comp licated fo r some,
but it’s a lso t he most fu n and exc iti ng part!
And it a ll beg i ns with choos i ng you r bus i ness name, wh ic h is h igh ly li ke ly to als o be you r webs ite name, wh ic h is h igh ly li ke ly to als o be you r doma in name (the address t hat v is itors type i nto t he browse r to
fi nd you r webs ite!).
• Choosing Your Domain Name and Site Name
If yo u are prepar i ng to launc h a new webs ite, the n there are severa l t h i ngs yo u w ill need to do in preparatio n before yo u can eve n beg in to t h i n k about content writi ng o r SEO. Of course, one of t he most fundamenta l starti ng po i nts is to fi nd a host i ng serv ice and to choose a doma in name fo r you r s ite o r b log. Th is w ill g ive yo u somewhere to store t he files t hat make u p you r s ite, and it w ill g ive you r v is itors
a way to access them.
But dec id i ng o n a doma in name is more tha n j ust a pract ica l matter, it‘s a lso go i ng to have a huge i mpact o n the way you r v is itors v iew you r s ite, and o n t he way, you’ll go about promot i ng it. Here we‘ll loo k at how to choose a doma in name that w ill make sense fro m a
bus i ness standpo i nt, and fro m a creat ive one too.
Brand i ng
Com i ng u p w ith a name fo r you r webs ite t hat yo u ca n bu ild a brand around makes a lot of sense fo r severa l reasons. Fo r one, Goog le has exp lic itly stated that it w ill be try i ng to g ive more prom i nence to brands and to bury ‘exact name doma i ns‘ (keyword URLs) in a n attempt to show bette r qua lity s ites. At t he same ti me though, if yo u ca n create a brand name th is w ill g ive yo u more opport un ity fo r future expans io n mean i ng t hat yo u ca n more eas ily market you r s ite and
create awareness wh ile us i ng t hat same brand i ng in you r advertis i ng.
Of course, if yo u want peop le to come to you r s ite ofte n and to spread t he word, t he n it a lso makes sense to choose a UR L t hat w ill be easy to remembe r. If you r webs ite name is too long o r nonsens ica l t he n t h is w ill mea n t hat peop le st rugg le to retur n to you r s ite, o r to te ll ot hers about it. Avo id comp lex comb i nat ions of dashes and
underscores, and t ry to make t he UR L as catchy as poss i b le.
Un iqueness
W h ile Goog le is no longe r g iv i ng any advantage to exact–name– doma i ns, typ i ng you r UR L i nto Goog le is still one way t hat peop le are li ke ly to get to you r webs ite. If you r UR L isn’t at a ll un ique though, the n you’ll be bur ied somewhere around page 100. In t h is regard then, ca lli ng a company ‘App le’ wou ld be a bad move (fortunate ly th e
App le a lready had a lot of c lout beh i nd t hem).
L i kew ise hav i ng a more un ique company name w ill he lp yo u to be more memorab le aga i n, and w ill a lso he lp yo u to avo id us i ng any trademarked names. Of course, yo u may a lso want to do some researc h to ensure that the name yo u want is ava ilab le and that you‘re lega lly ent itled to use it. Hav i ng a un ique do ma in w ill a lso a llow yo u to buy u p s i m ila r doma i ns (fo r typos etc.) w ith less chance
of t he m a lready be i ng taken.
The re a re many mo re cons ide rations to bea r in m i nd bes ides these po i nts thoug h the degree to wh ic h they app ly to you r s ite w ill va ry. Fo r i nstance, if you r bus i ness is li ke ly to be listed a l phabet ica lly, t he n com i ng u p w ith a n UR L beg i nn i ng w ith ‘A’ or eve n ‘1’ cou ld be a good way to get yourse lf nea r t he top. L i kew ise, yo u may a lso want to cons ide r t he lengt h of your doma i n, and of course t h is is a ll j ust
academ ic unt il yo u take i nto account t he pr ice and ava ilab ility…
To p T i p: W h ile yo u don’t necessar ily need to buy the trademark fo r you r doma in name, it is a good idea to make sure t hat nobody e lse has a l ready bought it. Chec k t hat t here are no webs ites t hat have
very s i m ila r names, and li kew ise do a searc h fo r t rademarks to make
sure that yours is un ique
(htt ps://www.uspto.gov/trademark).
• Buying Hosting and a Domain Name
Now yo u have a name fo r you r webs ite, t he next ste p is to bu ild it.
Th is means do i ng a few t h i ngs:
o Invest i ng in a webhost
o Buy i ng you r doma in name
o Creati ng t he bas ic foundatio n of you r webs ite
A webhost is whe re you r s ite wi ll be sto red. Popu la r options
i nc l ude:
> B l uehost – www.bluehost.com
>GoDaddy – www.godaddy.com
> Host Gato r – www.hostgator.com
A ll of t hese wi ll p rov ide what yo u need to get sta rted, t ho ug h our recommendat io n is to choose B l ueHost. A webhost essent ia lly prov ides yo u w ith space o n a huge, a lways–connected computer ca lled a server. Yo u up load t he files t hat const it ute you r webs ite to th is computer, and the n whe n someone types you r UR L i nto t he
address bar, t hey w ill be show n t hose files.
That’s why yo u of cou rse als o need to buy t he doma in name. Yo u ca n do t h is separate ly, but t he good news is t hat most webhosts w ill a lso a llow yo u to buy a doma in name t h roug h t he ir s ite d i rect ly. Once yo u c lic k that yo u want to s ig n up, th is w ill be the fi rst th i ng yo u do
before yo u pay fo r a dea l.
The re a re p lenty of d iffe rent options and setti ngs whe n choos i ng a p la n fo r you r host i ng. As yo u are starti ng out as a n i nternet marketer, yo u won’t have a huge a mount of t raffic to beg in w it h, and no r w ill yo u need to dea l w ith lots of very b ig files – so t he most bas ic options
w ill do.
F i na lly, yo u need to set u p t he bas ics of you r webs ite. To do t h is, I
h igh ly recommend us i ng WordPress.
WordPress is a comp lete ly free too l that is read ily ava ilab le o n most hosti ng p lans and ca n be i nsta lled fro m the dashboard v ia a s i ng le c lick. Th is t he n g ives yo u a ske leto n webs ite, and lets you eas ily add new posts, change a host of setti ngs, and eve n i nsta ll ent i re ly new
t hemes and m i n i apps.
WordPress powers ove r a quarte r of a ll webs ites o n the net, it is used by many of t he best-know n brands in t he wor ld, and it is comp lete ly open–source and fu lly custom izab le. There is a huge commun ity of support (just do a qu ic k searc h fo r “how to set u p a WordPress
webs ite” to get started), and it works w it h the largest
proportio n of t h ird–party apps and p l ug i ns. In short, t here is no
reaso n no t to use Wo rdP ress.
• Get Started with the Most Basic Promotion
Ove r the next few chapters, we’ll be look i ng at some advanced market i ng and promotio n yo u ca n use to get you r s ite to the top. Th is i nc l udes soc ia l med ia ma r keti ng, ema il ma rketi ng, and mo re. Befo re we get ahead of ou rse lves t hough, yo u m ight want to s i mp ly start
popu lat i ng you r s ite to get more peop le to go t here.
You r jo b now t hen, is to fi nd t he b log sectio n of you r webs ite and to add a new post that d i rect ly re lates to you r n iche once every wee k to once eve ry day (t he mo re, t he bette r). S i mp ly add i ng more content to you r s ite g ives v is ito rs a reaso n to kee p check i ng back, to share you r content, and to cons ide r buy i ng anyth i ng you’re se lli ng. L i kew ise, add i ng content w ill he lp to g ive Goog le somet h i ng to use to ident ify t he top ic of you r s ite, t hereby he l p i ng it to present you r
page whe n peop le searc h fo r re levant terms.
Kee p in m i nd t hat yo u ca n do t h is a lot mo re effective ly if yo u a lso use bas ic SEO. That means i ntegrat i ng searc h terms. Th is is a more advanced for m of market i ng, but one that yo u ca n loo k i nto as yo u
progress.
| Chapter 3 – Email Marketing |
So now yo u have you r webs ite and a b it of content, it’s ti me to start active ly marketi ng it – to start gett i ng peop le to go there. How do yo u
do t hat?
One of the most powerfu l opt ions is ema il market i ng, and t h is is
whe re we’re go i ng to sta rt.
• What is Email Marketing?
W h ile soc ia l networks have come and gone, and SE O (that’s Sea rc h Eng i ne Opti m ization), has bee n t hroug h many changes that have lead peop le to quest io n its re liab ility and effect iveness, e-ma il mar ket i ng is someth i ng t hat has bee n around fo r t he longest t i me
and show n no s igns of go i ng anywhere. Mos t of us
w ill still sta rt ou r days by check i ng ou r e-ma il, and any messages we
fi nd in t he re a re still li ke ly to get read and noticed.
I n orde r to get started w it h ema il market i ng, yo u w ill fi rst need to get someth i ng ca lled a n autoresponder. Th is is a too l t hat yo u use in orde r to co llect ema il addresses and the n to send out mu lt i p le
messages at set ti mes.
W h ile yo u m ight th i n k th is is someth i ng yo u ca n do w it hout a ma ili ng list, t hat is abso l ute ly not true. To successfu lly co llect and manage ema ils, yo u w ill need to hand le spa m and ensure that peop le rea lly want to be o n you r list – bot h of wh ic h w ill i nvo lve the use of a confi rmat io n ema il. You’ll a lso need to hand le peop le unsubscri b i ng,
you’ll want to ma i nta in “ list hyg iene” by remov i ng
defunct ema ils, and you’ll want to be ab le to t rac k who opens your ema ils and wh ic h ones are most successfu l. None of t h is wou ld be
poss i b le to do manua lly.
Cons ide r one of t he fo llow i ng autoresponders, and choose t he most
bas ic p lan:
Mail Chimp
GetRespons e
A Weber
Othe r good options i nc l ude: Conve rt K it, Dr i p, and
ActiveCampa ign.
W it h th is too l, you’ll be ab le to create a for m to co llect use r deta ils. Yo u ca n t he n add t h is to you r webs ite in t he s idebar, o r at the botto m of eac h post. WordPress w ill let yo u do t h is eas ily w ith the use of p l ug i ns.
• Using Email Marketing
Co llecti ng ema ils whe n someone lands o n you r webs ite is a powerfu l and usefu l st rategy fo r t urn i ng v is itors i nto leads. Now yo u ca n market new products to t he m, and encourage t he m to come bac k to
you r s ite.
One way to use you r ema il market i ng is to se nd out ema ils t hat prov ide add itiona l content – j ust li ke you r b log posts. Anothe r opt io n is to ema il peop le ta l k i ng about a ll t he posts you’ve recent ly added
to you r webs ite in orde r to encourage the m to v is it aga i n.
Then, whe n yo u have a p roduct to se ll, yo u w ill message to promote t hat product and dr ive more sa les. Th is w ill be d iscussed in a
subsequent chapter.
The po i nt is t hat by us i ng ema il market i ng, yo u aren’t re ly i ng o n you r v is itors check i ng you r webs ite every s i ng le day. Yo u now have a way to reac h them – and it’s a way t hat isn’t dependent on a t h i rd-party
s ite li ke Goog le o r Facebook.
• How to Get Your Emails to Stand Out
But wh ile ema il market i ng has rema i ned effect ive, it has somewhat changed in t he last decade o r so – eve n t houg h it m ight not be obv ious o n t he face of it. The b iggest change of course is t he way t hat we chec k ou r ema ils. Fo r most of us, t h is is now done o n t he move and constant ly v ia ou r smart phones and tab lets. Rathe r tha n gett i ng home and check i ng 20 e-ma ils at once, we are i nstead ‘dr ip
fed’ ema ils t hroughout t he day as we go about ou r bus i ness.
Th is in t u rn t he n means t hat eac h ema il w ill be mo re li ke ly to ‘stand out’ fro m t he others and get not iced o n its ow n mer its, but it
a lso means t hat we have become more accustomed to j ust brush i ng t he m off and v iew i ng t he m as a nu isance. If yo u want you r ema il marketi ng campa ig n to be a success, t he n yo u need to take that i nto cons iderat io n and facto r it i nto the way yo u des ig n you r subject
head i ngs and t he way yo u send you r messages.
Recep ti vity
W he n yo u create you r ma ili ng list yo u w ill of course need to se lect the names o n it based o n who yo u th i n k w ill be recept ive to your message. Th is shou ld be a targeted ma ili ng list so that the peop le yo u are contacti ng w ill fi nd you r product o r serv ice re levant – it’s no
good send i ng a Pr iest a cata logue of baby c lothes.
At t he same ti me t houg h yo u a lso need to t h i n k about t he tim e at wh ic h you r ma ili ng list w ill be most receptive to you r message. Th is means both in te r ms of t he po i nt t hey’re at in t he ir life (baby c lot hes cata logues w ill be more effective sent to t hose in t he ir 30s), as we ll as t he ti me of day. What ti me are t hey getti ng ho me fro m work? Whe n are they li ke ly to be s itt i ng around answer i ng e- ma ils, and whe n is t he ir i nbox more li ke ly to be empty? Send i ng mater ia ls o n a Sunday morn i ng w ill be muc h more effect ive tha n send i ng t he m at 3p m o n a Monday – so get as muc h i nformat io n as yo u ca n about
you r rec i p ients and cons ide r t he tempora l factor in you r market i ng.
Oh, and if yo u ca n get you r ma ili ng list to agre e to you r market i ng i nformat io n yo u w ill fi nd that they are always muc h more receptive to
what yo u have to say.
If yo u want to get you r rec i p ients to the n buy someth i ng o r v is it you r webs ite, t he n yo u need to t h i n k about t he i mages yo u use in you r message. Us i ng a c lickab le butto n i nstead of a sma ll hyper li n k w ill always i mprove you r c lick t hroug h rate because it w ill be mo re appea li ng to p ress. L i kew ise, us i ng i mages ca n he lp to make a qu ic k
v isua l i mpress io n o n you r v is itors.
But t he n yo u have to cons ide r t he fact t hat many e-ma il accounts w ill block i mages fro m unknow n senders, and that peop le ca n become annoyed by down load i ng large i mages. Kee p your messages re lative ly p la in t he n and use i mages spar i ng ly to g ive the m more i mpact. Cons ideri ng the w ide range of dev ices you r message w ill be
v iewed o n w ill he lp yo u to avo id li m it i ng you r i mpact.
| Chapter 4 – How to Get Traffic ThroughPaid Advertising |
PP C stands fo r Pay Pe r Cl ic k and refe rs to t he use of ad netwo rks suc h as Faceboo k Ads o r AdWords in orde r to promote your webs ite o r p roduct. Bas ica lly, w ith any of t hese se rv ices yo u ag ree to pay a set amount fo r eac h t i me someone c licks o n you r advert and t h is way
yo u ca n avo id spend i ng money o n a campa ig n t hat is unsuccessfu l.
Still t houg h yo u need to t h i n k about how yo u a re go i ng to conve rt the traffic yo u ga in i nto profit and yo u need to t h i n k about how you ca n get t he right peop le to c lic k o n t he adverts. There are a numbe r of t r icks to mak i ng a successfu l and most i mportant ly a profitab le PP C
campa ign, so here we w ill loo k at what t hose are.
Th is is rea l ly t he most i mportant t h i ng to bea r in m i nd; t hat a PPC campa ig n t hat gets t he most c licks is not necessar ily t he most successfu l one, as t hat means t hat you’re act ua lly spend i ng t he most money. Yo u on ly want peop le to c lic k o n you r adverts if they’re li kely to ear n yo u money once t hey come to you r s ite – if they‘re li ke ly to be return i ng v is itors fo r i nstance who w ill c lic k o n you r ads, o r if t hey are
li ke ly to buy t he products t hat yo u are se lli ng.
One of the best ways to make use of you r PP C campa ig n is to li n k
stra ight to a land i ng page where yo u are se lli ng a product.
The n if yo u ca n get t he p roduct to se ll fo r say $30 a t h row, t he n yo u ca n afford to pay $ 1 pe r c lic k as long as yo u se ll to at least 1/3rd of you r v is itors (th is is ca lled a convers io n rate). Th is way yo u are still
mak i ng a profit.
PP C ads a re show n based o n a sp lit–second b idd i ng system. That means that t he more yo u opt to pay pe r “pe r c lick” (yo u get to set th is amount), the more you r ad w ill be show n in t he re levant spots. By i ncreas i ng t he convers io n rate o n you r webs ite and by i mprov i ng the ads, yo u ca n spend more money and get you r ad see n by more
peop le – sca li ng u p you r profits.
I n orde r to wor k w it h th is the n yo u need to focus muc h more o n the CT R (C lic k Throug h Rate) o n you r page and t he qua lity of t he traffic that the PP C ad is br i ng i ng you. If yo u are tr ick i ng peop le i nto c lick i ng you r advert and they are the n on ly spend i ng a m i nute o n you r page, t he n actua lly you’re j ust wasti ng you r money. L i kew ise, if you r page isn‘t do i ng a good enoug h jo b of conv i nc i ng peop le to buy, t he n aga in
yo u are actua lly t hrow i ng money away.
• Designing Your Ad Accordingly
As suc h yo u shou ld be a i m i ng to c reate a n adve rt t hat wi ll attract the attent io n yo u want it to fro m t he r ight peop le, and on ly if t hey are
li ke ly to make a purchase.
I n othe r words, t he n yo u ca n cons ide r i nc l ud i ng t he p rice in you r
advert, t he reaso n be i ng t hat t h is w ill t he n a llow yo u to dr ive away
peop le who aren‘t w illi ng to spend t hat k i nd of money – wh ic h is j ust
fi ne because yo u don‘t want to pay fo r the m to come to you r s ite.
W hat is i mportant st ill thoug h is that you r advert catches the eye so t hat t he peop le yo u want to see it do, and t he i mportant t h i ng to bea r in m i nd fo r th is is that you r advert MUST loo k profess iona l if yo u hope to make sa les. Be profess iona l, be honest and be u p front and the n as long as yo u focus o n the CT R of you r land i ng page yo u ca n very
re liab ly generate money t h is way.
• Targeting
W hethe r yo u choose to use Faceboo k Ads o r Goog le AdWords, one of t he most i mportant cons iderat ions fo r a n effect ive campa ig n is target i ng. In ot he r words, are you r ema ils reach i ng the righ t peop le
– t he peop le who a re li ke ly to buy fro m you.
Aga i n, t h is i nc reases t he convers ion, mean i ng t hat yo u ca n spend
more money, mean i ng t hat yo u i ncrease you r profits.
AdWo rds shows adve rts o n Goog le’s sea rc h eng i nes and is based o n what peop le searc h for. Yo u w ill p ic k t he searc h terms yo u want to target, and whe n someone looks fo r that phrase, you r ad w ill
appea r at t he to p as a “sponsored resu lt.”
Faceboo k Ads shows ads o n a use r’s Faceboo k homefeed based o n t he ir i nterests, demograph ics, and more. Yo u ca n t h is way choose
to show you r fit ness boo k on ly to peop le who have listed
“work i ng out” as a n i nterest (but who m ight a lso have listed the ir
we ight as be i ng a little o n t he heav ie r s ide!).
W h ic h opt io n is bette r fo r you? That depends o n the nature of you r monet izatio n (wh ic h we’ll ta lk more about in a moment). Kee p in m i nd t ho ugh, t hat wh ile Faceboo k lets yo u target an aud ience based o n a greate r amount of i nformat ion, Goog le lets yo u target peop le based o n t he ir inten t. I n othe r words, if someone searches fo r “buy fit ness ebook,” t he n t hat te lls yo u t hat they are actua lly look i ng to
buy a n ebook. Thus t hey m ight be eas ie r to convert.
If yo u are try i ng to make you r money fro m ads thoug h (and aga i n, we’ll d iscuss t h is optio n sho rtly), yo u m ight not be ab le to funne l as
muc h money i nto you r bus i ness p lan.
| Chapter 5 – How to Integrate SocialMedia to Grow Your Business |
Now yo u have PP C and ema il ma r keti ng be i ng used to d irect traffic to you r webs ite, and to dr ive sa les of a product (that we haven’t added yet). But t here are still more too ls at you r d isposal fo r dr iv i ng
eve n more custom.
One suc h too l is soc ia l med ia. Soc ia l med ia is a n extreme ly usefu l resource whe n it comes to ga i n i ng traffic because it essent ia lly lets yo u ta lk to a n aud ience li ke a huma n be i ng. We a ll use soc ia l med ia, and so we understand how it t icks. Th is is certa i n ly NOT necessarily
t rue of Goog le!
W hat a lso makes soc ia l med ia powerfu l, is that it lets yo u bu ild
re lat ionsh i ps w it h you r aud ience. That in tur n ca n be i mmense ly
powerfu l whe n it comes to getti ng peop le to become loya l to your webs ite, getti ng t he m to s ig n u p fo r you r ema ils, and getti ng t he m to
v is it you r page d i rect ly – Goog le o r no!
• Social Media Marketing
Someti mes it ca n fee l a little li ke guesswo rk whe n you‘re try i ng to
bu ild a fo llow i ng o n soc ia l med ia – espec ia lly whe n yo u start out.
At first, you‘ll fee l li ke eve ry post yo u w rite is fa lli ng o n deaf ea rs and afte r spend i ng ages com i ng u p w ith i nterest i ng t h i ngs to say you’ll be
met w ith t he sound of s ilence in ret urn. And what sort of
content shou ld yo u be focus i ng o n anyway? A nd how do yo u get
peop le to listen?
W h ile it ca n see m li ke you‘re j ust b li nd ly fumb li ng about in the dar k t hough, t here is a prove n method fo r fi nd i ng success on soc ia l med ia and it’s perfectly poss i b le to system ize t he process to ensure rap id success. He re we w ill loo k at how to i mp lement the best strategy and ut ilize the right too ls to start generat i ng a fo llow i ng and tak i ng the
guesswor k out of soc ia l med ia market i ng.
The S tra tegy
The p rocess of bu ild i ng a successfu l soc ia l med ia campa ig n is fa i r ly stra ightforward whe n yo u know how. The goa l is to cont i nuous ly de live r va l ue to you r aud ience v ia i nformative and i nterest i ng posts
that yo u up load regu larly to you r var ious accounts.
At t he same ti me t hough, yo u a lso need to make su re t hat yo u have a st rong b rand ident ity across t hese accounts. That means that yo u shou ld have the same account name, logo and i magery o n Faceboo k and Tumb lr as yo u do o n Tw itte r and I nstagram. Yo u shou ld be c reati ng mu lti p le channe ls t hat you r v is ito rs ca n use to
fi nd yo u and us i ng t he m a ll synerg istica lly.
F ro m t he re yo u shou ld beg in bu ild i ng you r fo llowe rs. Th is is tr ick iest
whe n you’re start i ng out as fo l lowers beget fo llowers – in
othe r words, peop le w ill be more li ke ly s ig n u p once t hey see othe r
peop le have.
To sta rt t hose fo llowe rs com i ng in yo u shou ld make su re yo u have soc ia l med ia buttons you r webs ite o r b log. That doesn’t j ust mea n shari ng buttons – but li nks d i rect ly to you r account t hat your v is itors ca n fo llow to fi nd you. A lternat ive ly, yo u ca n use more e laborate w idgets to showcase you r channe ls, suc h as hav i ng a Tw itte r feed
(t h is w ill have t he added bonus of mak i ng you r s ite loo k more act ive).
Th is is ve ry i mpo rtant and wh ile yo u m ight not t h i n k it wou ld wo rk, s i mp ly hav i ng t hose li nks t here w ill be enoug h to gradua lly get some
v is itors seep i ng i n.
F ro m t he re yo u kee p posti ng. And yo u ca n use some of t he fo llow i ng
too ls and strateg ies to start getti ng eve n more fo llowers as yo u do …
Some qu ic k ti ps:
• Use t he most trend i ng hashtags whe n posti ng
• If yo u can’t be o n every soc ia l p latfor m (wh ic h is idea l), the n try to be o n the ones that fit you r sty le of content creat io n and t hat target t he same aud ience t hat yo u are
Ho w to Gro w You r Connec tions
Want to know one of the b iggest mot ivat i ng drives fo r peop le? A sense of ob ligat ion. That is to say t hat if someone fee ls li ke you‘ve done somet h i ng fo r t he m, t hey w ill fee l compe lled to do somet h i ng
bac k unt il t hey fee l li ke t hey’ve done as muc h fo r you.
Th is powe rfu l tip ca n be i nstr umenta l in bu ild i ng you r soc ia l med ia fo llow i ng. S i mp ly add peop le and they w ill add yo u back. Or, retweet
the ir posts and they w ill retweet yours. It rea lly is that easy.
That sa id t hough, yo u don‘t want to waste you r ti me add i ng m illions of fo llowers and t he n retweet i ng the ir stuff if yo u aren’t go i ng to see any benefit fro m it. That t he n is where a too l li ke Soc ia l Ran k ca n come in very handy – th is w ill te ll yo u wh ic h of you r fo llowers is engag i ng w ith yo u t he most and wh ic h of t hem has t he b iggest fo llow i ng of t he ir own. Very powerfu l st uff if you want to know who to
retweet and who to engage w ith mo re genera lly!
W hat Soc ia l Ran k a lso does is to ill ustrate the i mportance of qua lity ove r quant ity whe n it comes to you r soc ia l med ia fo llowers. I n othe r words, it‘s bette r to have one i nfl uent ia l and act ive fo llowe r tha n a m illio n who don‘t care about yo u and don‘t have any reac h of t he ir
own.
Bette r yet, yo u want to fi nd peo p le to add who are potent ia l
customers – wh ic h is whe re somet h i ng li ke NeedTagge r
(www.needtagger.com) comes i n. Th is lets yo u fi nd peop le who are li ke ly to be i nterested in you r products o r serv ices!
Ho w to Imp rove You r Pos ts
As yo u post, yo u a lso need to ensu re yo u a re keep i ng trac k of how effect ive t hose posts are so t hat yo u know whethe r what you‘re do i ng
is work i ng.
L i keA lyze r (www.likealyzer.com) lets yo u see wh ic h of your Faceboo k posts a re successfu l and what you r competitio n is do i ng –
as we ll as prov id i ng yo u w ith act ionab le ti ps fo r you r ow n page.
I n genera l, make sure that you r posts are us i ng popu la r hashtags
and t hat t hey‘re focused o n hot top ics. BuzzSumo
(www.buzzsumo.co m) is a very usefu l too l that w ill enab le yo u to
eas ily see what top ics are current ly popu la r wh ile yo u ca n see trend i ng tags o n Tw itte r itse lf. Of course yo u ca n a lso use too ls li ke Buffer (www.buffer.com) to save yo u t i me actua lly post i ng
(it lets yo u queue posts).
Don’t Gi ve Up!
Hopefu lly t hese ti ps w ill have he l ped yo u to sta rt fee li ng mo re confident in you r soc ia l med ia campa ign. If yo u fi nd yo u aren’t a h it overn ight thoug h don‘t worry – these th i ngs take t i me and a comb i nat io n of tria l and er ro r and lots of data w ill on ly he lp yo u to refi ne you r strategy. Th is isn’t a n art, it’s a sc ience and once yo u get
t he hang of it it’s a n i ncred i b ly powerfu l too l fo r yo u to leverage.
| Chapter 6 – How to Start Monetizing |
If yo u got i nto th is w it h the a im of mak i ng money fro m your webs ite … t he n what a re yo u wa iti ng fo r? If yo u have peop le act ive ly v is iti ng you r webs ite and read i ng you r content, the n there are many ways t hat yo u ca n generate a great profit fro m t hat w it hout hav i ng to comp rom ise in any majo r way and w it hout eve n affect i ng t he
exper ience fo r t hem.
You’ll ea rn money eve n as yo u s leep, and you’ll fi nd t hat yo u get wea lt h ie r w it hout act ua lly do i ng anyt h i ng sta rti ng as soo n as yo u set
it a ll up.
That’s right, we’re fi na lly getti ng to t hat po i nt. It’s t he i nte r net
market i ng dream!
The on ly s light obstac le betwee n yo u and you r happy fut u re of pass ive i ncome is dec id i ng upo n wh ic h monet izat io n method to use, and dec id i ng how prec ise ly yo u are go i ng to t ur n you r s ite i nto a cas h cow. Here we w ill loo k at some of the opt ions ava ilab le to yo u and
t he ir st rengths and weaknesses.
And fo r t he rest of yo u who a re a lready r unn i ng successfu l money- mak i ng webs ites t h is st ill app lies to yo u – as it may j ust be that yo u aren’t mak i ng the most of you r s ite in that regard and yo u cou ld stand to lear n a th i ng o r two.
• Monetization Methods for Your Website
The fo llow i ng a re some of t he most powe rfu l monetizatio n methods fo r any webs ite. Just kee p in m i nd that yo u don’t necessar ily need to
p ic k betwee n t hese. Ofte n t he best st rategy is to use the m toget he r!
Eve ry webmaste r is fam ilia r with ad netwo r ks. The idea he re is s i mp ly t hat yo u s ig n u p as a pub lisher, and t he n yo u p lace a little sn i ppet of code o n you r pages. That code t he n autogenerates adverts fro m partic i pat i ng advertisers based o n t he content on you r pages, and t hat in t ur n ensures t hat yo u get t he most re levant adverts show i ng u p o n you r s ites and that yo u don’t need to worry about chas i ng dow n the advert isers yourse lf. Yo u w ill the n be pa id in most
cases pe r c lic k every t i me someone c licks on one of you r ads.
The most obv ious ad netwo rk t hat most peop le use is Goog le AdSense wh ic h is know n fo r re lat ive ly h ig h pay outs and be i ng a re liab le and easy to i mp lement system. Some compan ies make the ir
ent i re liv i ng fro m AdSense.
However, AdSense is not t he on ly ad network o n t he b lock, and there are some out there w it h s light ly less str i ngent requ i rements (fo r a ll those of yo u who ow n gamb li ng s ites) and that are less li ke ly to s i mp ly c lose dow n you r account (as severa l webmaste rs have
reported Goog le do i ng).
At t he same ti me, yo u m ight choose to comb i ne mu lti p le ad networks. Yo u ca n do t h is us i ng AdSense if yo u are us i ng another s i m ila r network, but if t he met hod is suffic ient ly d ifferent t he n you ca n doub le u p if yo u so w is h – fo r i nstance yo u ca n use ‘in text’ ads suc h as Kontera. Howeve r, Konte ra has a re lative ly ve ry low CP C (Cost Pe r C lick) and ca n in some cases d ist ract c licks away fro m Goog le rathe r tha n doub li ng you r c licks as yo u m ight have hoped. It has a CT R t houg h so has some va l ue fo r s ites w ith very h ig h vo l umes of
t raffic.
Affilia te Produc ts
Se lli ng affiliate p roducts is ofte n mo re p rofitab le o n a pe r-c lick bas is but yo u w ill have a muc h lowe r convers io n rate as peop le have to actua lly put t he ir money where the ir mouse is and buy somet h i ng in
orde r fo r yo u to get any benefit.
Amazo n have pe r haps t he most popu la r affiliate se rv ice a llowing yo u to get a cut fo r reco m mend i ng a range of t he ir products. Howeve r, t h is is aga in a re lative ly low cut, and yo u ca n get more fro m us i ng more serv ices. Most supp lement stores fo r i nstance have a n affiliate scheme if yo u are a webmaster, and C lickban k prov ides a great way
fo r yo u to fi nd many othe r part ners and se ll such products as eBooks.
You r Own Produc ts and Serv ices
W hat yo u need to recogn ize in a ll of t hese cases howeve r w it hout except io n is t hat yo u are at t he botto m of t he p ile if yo u are mak i ng money in t h is way. At the end of the day yo u are gett i ng pa id to send peop le away fro m you r webs ite, and as t hose advertisers are w illi ng to do t h is t hat te lls yo u t hat t hey are worth more tha n yo u are getti ng
pa id fo r them.
As such, t he most effective way to make money fro m a v is ito r is to se ll products and serv ices. Now yo u ca n do t h is by buy i ng and se lli ng items who lesa le and mak i ng a sma ll profit o n eac h one, but t h is w ill requ i re a lot of ti me, adm i n ist rat io n and storage space. Bette r is to make t hat money by se lli ng products and serv ices t hat are free fo r
yo u to produce e n–masse.
The best examp le of t h is is to se ll e–books and eve n pri nt books (where yo u use PO D serv ices) wh ic h requ i res no wor k o n you r part once t hey have bee n set up. L i kew ise, yo u ca n se ll subscr i ptions to you r s ite, copyw riti ng and we b serv ices, o r even a ‘course’ wh ic h m ight cons ist of some regu la r e–ma ils, a book and subscr i pt io n in one package. And peop le w ill be w illi ng to pay a lot fo r t hat if yo u market
it we ll.
E-books offe r t he s i mp lest way to start mak i ng money fro m your webs ite right away t hough, so let’s take a loo k at how yo u ca n start
mak i ng money t h is way fi rst of a ll.
• Creating and Selling an Ebook
F irst of a ll, yo u need to make you r p roduct. Th is ca n be a book, a course, a ser ies of v ideos o r a range of ot he r t h i ngs. The t he me here is u p to you, but se lf–i mprovement of var ious k i nds – suc h as dat i ng, we ight loss o r money mak i ng – are ofte n h igh ly i mportant. Make sure t hat yo u are very beh i nd you r product and yo u be lieve in it strong ly, as th is w ill he lp yo u to be lieve in you r ow n market i ng and to pus h it everywhere yo u can. If you’re embarrassed o r shy of you r ow n
product t he n yo u need a reth i nk.
Anot he r tip is to t h i n k about you r ta rget aud ience. Choose one market, and des ig n you r product spec ifica lly fo r the m and yo u w ill have more success t ha n more vague ly a i m i ng you r product at everyone. Th i n k about you r demograph ic and create a n i mag i nary perso n in you r m i nd t hat wou ld be you r idea l customer. Then, as yo u
des ig n you r product as k yourse lf – wou ld ‘ Dave’ li ke t h is?
o Filter Visitors
Now yo u want to be ab le to d irect you r v is ito rs as necessa ry in orde r to convert t he m fro m v is itors i nto cash. Here’s a qu ick quest io n t hat ca n ofte n be h igh ly ill um i nat i ng regard i ng you r s ite – whe n someone first v is its you r home page, what do yo u want to be t he fi rst t h i ng t hey do? If yo u current ly can’t answe r t hat defi n itive ly, t he n yo u w ill fi nd
you r v is itors don’t know where to go e it her.
Th is is what yo u shou ld be wanti ng fro m you r v is ito rs: a n e-ma il address. A great way to do t h is is to g ive someth i ng away fo r free. By g iv i ng away a free chapte r of a n e–boo k fo r i nstance, o r a free v ideo fro m you r course, yo u w ill be ab le to exchange t hat fo r a n e- ma il address. The n once yo u have the ir address, yo u w ill be ab le to market to the m d i rect ly throug h the ir i nbox. The great th i ng about t hat is t hat eve n if t hey don’t stay o n you r s ite, yo u w ill still be ab le to
cont i nue to market and promote to t hem.
| Chapter 7 – Growth Hacks andAdvanced Strategies to Skyrocket YourBusiness |
Now eve ryt h i ng is in p lace. Now yo u have exce llent webs ite des igned in WordPress, w it h a smart brand i ng and doma in name. Yo u have a des ig n t hat is bo rn out of t he n iche yo u chose, yo u have regu la r content com i ng out, and a ll of t hat content is d i rect i ng you r v is itors to e it he r buy a product, c lic k a n ad, o r s ign u p to you r ma ili ng
list – you’re mak i ng money e it he r way.
But t hat’s j ust t he sta rt. Now it’s ti me to g row. And t he good news is
that there are some very qu ic k and effect ive ways to do th is.
Th is chapte r is go i ng to sha re “g rowth hacks” and advanced strateg ies. However, it’s not j ust go i ng to share the usua l s lew. Rat he r, it’s go i ng to conta in t he met hods used by t he b iggest brands in t he wor ld, and t he key d ifference betwee n a h igh ly successfu l
webs ite, and one t hat j ust t urns ove r a little profit before go i ng under.
• Growth Hacks
Growt h hacks are techn iques yo u ca n use in orde r to get ahead whe n p romoti ng a webs ite. They essentia lly a llow yo u to c ircumvent t he usua l gradua l trajectory fo r t he popu lar ity of a s ite and i nstead to
create a muc h steepe r c li mb.
He re a re some exa m p les:
A guest post is a post t hat yo u w rite and g ive fo r free to anot he r content c reator. The idea is t hat t h is post t he n i nc l udes a li n k back to you r webs ite. They get free content, but in exchange, yo u get a li n k that w ill i mprove yo u r rank i ng o n Goog le AN D lead to a lot of d i rect c licks fro m t hat creators’ fo llow i ng. Not on ly is it a li nk, but it w ill a lso
act as a testi mon ia l of so rts fro m someone t hose peop le trust!
Use Trend i ng Hash tags
Espec ia lly whe n posti ng to soc ia l med ia, t h is makes a huge
d ifference. If you’re not sure what hashtags to use, chec k out t he
ones used by you r best compet itors.
L i kew ise, creat i ng content based o n current t rends ca n be an
extreme ly benefic ia l st rategy.
Influence r Marketing
Infl uence r market i ng is a strategy t hat i nvo lves getti ng someone w ith a b ig fo llow i ng to mentio n you r b log (ofte n ca lled a shoutout). Th is wo r ks extreme ly we ll, because yo u m ight get a c lic k fro m say 10% of t hat person’s aud ience. If t hey have 1 m illio n fo llowers, the n that’s
a B IG i nfl ux of t raffic r ight there!
L i n k ba it is a term fo r a post t hat is so usefu l and suc h a great
ta l k i ng po i nt, that yo u ca n a l most guarantee that peop le are go i ng
to start li nk i ng to it fo r free and thereby prov id i ng yo u w it h free
traffic and a n i mproved reputat io n in the eyes of Goog le.
Good examp les of li n k ba it i nc l ude posts that are comp lete gu ides
to a subject, as we ll as those that argue a controvers ia l po i nt.
• Advanced Strategies
Growt h hacks m ight be popu lar, but more i mportant is to take you r sk ills to t he next leve l and to deve lo p t he ser ious, advanced
strateg ies used by majo r brands and b logs.
A n examp le of t h is is SEO. SEO ca n be extreme ly powe rfu l in
he l p i ng yo u to ga in more v is itors fo r you r webs ite, and espec ia lly if
yo u use SE O a longs ide a large amount of content w ith affiliate li nks.
Some qu ic k and effective ti ps fo r good SEO:
• Use a too l li ke Keywo rdtoo l.io to fi nd you r sea rc h te r ms
• Be subtle in you r use of keywo rds whe n w riti ng – 1% dens ity is more tha n enoug h
• Use re lated terms and synonyms
• Inc l ude the keyword in you r open i ng and c los i ng paragraph, one header, and you r page’s title
Anot he r examp le of a n advanced strategy is to c reate a YouTube channe l. Th is is one of t he very best ways to bu ild a re lationsh ip w ith you r v is itors and to ga in more exposure. It ca n be ga me
chang i ng, if yo u take t he ti me to c reate a successfu l channe l.
F i na lly, make su re t hat yo u spend a lot of ti me and effo rt o n brand i ng. The key to a h igh ly successfu l brand is to ensure t hat as soo n as someone looks at you r webs ite o r you r logo, t hey kno w if it
is go i ng to appea l to them.
| Conclusion |
Th is boo k has taught yo u t he too ls and sk ills yo u need to beg in
i nternet market i ng.
W hat’s more i mportant is tak i ng act ion. Bu ild i ng you r webs ite is one of t he most cruc ia l t h i ngs yo u ca n do to succeed on li ne because yo u
are bu ild i ng o n you r ow n p latform.
Use t he soc ia l channe ls in comb i nations w ith SE O and pa id advertis i ng to ga in a n aud ience to you r webs ite and offers to bu ild
you r brand and bus i ness.
Most i mportantly, neve r sto p learn i ng. Those who are successfu l
today started fro m the bottom.
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